Project Description

White Runway

White Runway offers the largest and most on-trend selection of Ready-to-Wear and Custom Made gowns to suit any woman. Specialising in Bridesmaid gowns , Black-Tie, and Formal dresses. White Runway has become Australia’s number #1 Formal and Bridal Fashion destination and is a cult favourite among both Australian celebrities and the media.

Initially, we took over the maintenance of the White Runway site in 2014 to rectify a raft of problems stemming from the original development. It was apparent that the best way to resolve most of these issues was to start from scratch and to completely rebuild using Magento Enterprise.

Overall, the results speak for themselves with the business experiencing significant growth with the new online platform.

JOB SCOPE
  • Customised Magento plug-ins
  • Fixed all legacy security issues
  • Overhauled the website design
  • Devised new E commerce strategy by utilising best practices in SEO, hosting and bounce rate analysis
  • Conducted remote usability testing
OUTCOME
  • Improved loading time from 5 secs to 1.5 secs
  • Over 150% sales growth over 2 financial years
  • OWASP Top Ten compliant
  • W3C valid
  • Optimised assets and resources
  • Minified source codes
  • SSL friendly
  • Multi-platform
  • Multi-browser
  • Mobile responsive
  • SEO optimisied
SERVICE
COPYRIGHT
VIEW LIVE WEBSITE

Highly responsive and nothing is impossible with the Playtime team. They’ve been available when we need them and are a pleasure to work with

REBECCA LAU MARSH , Founder and General Manager of White Runway

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