Search Engine Marketing is a type of Internet marketing that promotes websites via paying advertising to increase the visibility in search engine results pages. Google Adwords is the most competitive playground. Playtime is your SEM specialist to bid smart on Google Adwords.
It enables to target specific geographic location, demographics, devices, ad scheduling and much more.
While SEO is more of a long term game, SEM gives your business an instant kick and boost.
Trackable and measurable
Get to see how each of your dollar is spent and make a quick adjustment.
What can we do for you?
Strategy and plan
- Mix the SEM elements to fit your goals
- Allocate and monitor the campaign budget
- Set up measurable metrics for the campaign success
Campaign setup and configuration
- Set up the campaign on multi-platforms and channels
- Build a timeline
- Monitor and evaluate the campaign results
- Data driven
- Benchmark with the industry performance and metrics set in the first stage
- Change the SEM mix
- Re-allocate the budget
- Ensure the agility of the campaign
- Wrap up the campaign
- Report on the metrics
- Further recommendations
- For startups
- For small to medium sized businesses
- For businesses want prompt visibility