Shopify
Challenges
teysha is a modern Australian underwear brand designed for pre-teens and teens, with a strong focus on comfort, sustainability, and inclusivity.
They partnered with Playtime Group to design and build their first Shopify store - one that would empower parents to shop confidently while respecting the privacy of young shoppers.
The key challenge was product presentation: how do you demonstrate fit and design without using real teenage models? Our solution was to pioneer the use of AI-generated imagery and video - creating a respectful, future-ready shopping experience that felt both ethical and engaging.
Integrations
- AI-Generated Model Integration: Custom integration of AI-generated imagery and video content to showcase products without using real teenage models, ensuring both privacy and authenticity.
- Storytelling Content Blocks: We implemented dedicated sections like “Why Organic” and “Why AI? & Modelled by AI” to communicate the brand’s values and transparency, enhancing customer trust.
- Mobile-First Experience: Designed with a focus on mobile users, ensuring a smooth, responsive shopping experience, particularly for parents browsing on the go.
- Optimised Theme Customisation: Enhanced product pages, video content, and images for an engaging, performance-driven site - without relying on third-party apps or heavy custom code.
AI-Integrated Shopify Store for Ethical Fashion | Playtime Group × teysha
Overview
teysha.com.au is a shining example of how ethical fashion can be seamlessly integrated with sustainability, creativity and cutting edge technology.
Founded by Chantelle Somas, a highly experienced retailer from Perth, WA. She teamed up with the renowned Melbourne based designer Marissa Ganino whose impressive career includes designing lingerie for Elle Macpherson Body, Kayser, Finelines, and Marie Claire Sleepwear to create the best possible teens underwear products.
Highlights
- Ethical Innovation: First-time use of AI-generated models to ensure responsible product representation.
- Conversion-Focused UX: Streamlined navigation and educational content encourage trust and exploration.
- Video-Ready Design: Optimised for AI-modelled video showcases, providing a dynamic shopping experience.
- Soft Branding, Strong Storytelling: Custom design elements reflect the brand’s organic values.
- Zero-Code Metafields: Flexible customisation without heavy reliance on third-party apps.
Results
- Positive Brand Reception: Customers appreciated the innovative use of AI, reinforcing teysha’s ethical approach to fashion and marketing.
- Increased Engagement: Video content and interactive elements boosted product interaction and time spent on site.
- Scalable Design: The store is built to easily accommodate future product lines and content updates, ensuring long-term growth and flexibility.
- Ready for Expansion: The seamless setup allows for quick pivots, including influencer partnerships and new product categories, without major changes to the platform.
teysha.com.au demonstrates how sustainable practices can be embedded into every aspect of a fashion business, from material sourcing to customer engagement. By prioritizing organic cotton and natural dyes, teysha sets an example for other brands looking to reduce their environmental impact while maintaining high standards of quality and design.
With the support of the Playtime Group’s innovative digital solutions, teysha has successfully built a platform that showcases its commitment to ethical fashion and sustainability. This case study highlights how collaboration between forward-thinking companies can drive meaningful change in the fashion industry while inspiring consumers to make more responsible choices.
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