Your eCommerce Partner


Empower your eCommerce through Magento, Shopify, SEO and SEM


Your Trusted eCommerce Partner

The Playtime Group is a Sydney based eCommerce agency established in 2012 with a technical and account team based in Australia and Europe.

We are specialised in working with retailers helping them to design and develop websites on Magento, Shopify, and Shopify Plus. Particularly in fashion, we have helped emerging brands to grow into leading names in the industry. And yours could be the next one.

Budgets of all sizes deserve the best return on investment. With our deep understanding of Australian retailing and eCommerce, we are here to ensure you get the best bang for your buck.

We are based in Sydney, Australia but can take on jobs from Melbourne, Brisbane, Gold Coast, Adelaide, Perth, Hobart or anywhere in Australia.

Our goal is straightforward – your success is ours!

Why us?


Team up with our Executive Consultant with 30 years of experiences and an outstanding track record in retail and leadership. You’ve got strong support to build profitable eCommerce. 


From building on the Magento, Shopify, BigCommerce or WooCommerce platform from scratch to customised plug-ins. Our team ensures your innovation are actualised while your eCommerce shops are running with no hiccups. As a return, save your budget for the growth.


By taking ownership of your success, we never stop to strive for the maximum return on your investment. We supply proposals to facilitate clients to make decisions after thorough evaluations of the pros and cons of each option. We work with budgets of all sizes with sensibility.


No project is too small for us. Each client is allocated an Account Manager to ensure your success. Our 24-hour rule guarantees a response to your communication within the day. If your issue is pressing, we will move mountains to get it fixed for you.


Trust us, we feel your pain of fixing errors in the website. Constantly putting out fires is counter-productive. We specialise in fixing legacy issues for a fresh start and headache-free eCommerce store. Check out how we helped Carpet Court to be technical debt free.


Every IT expert knows that code is fragile. Within Playtime, we run automated QA tests to return clean-coded websites. Technical documents are written to keep a good record of code structure. Whenever there is an issue, both you and we know where to look into. It saves heaps of time to resolve legacy issues if any.




“Highly responsive and nothing is impossible with the Playtime team. They’ve been available when we need them and are a pleasure to work with”

Rebecca Lau Marsh, Founder and General Manager of White Runway

“I’ve worked with The Playtime Group on a number of projects. They have always delivered great results for my clients and myself.”

Rod Walker, Chairman of Carpet Court/Lakeba Group/Angus Knight Group

The Playtime Group have been an invaluable source of support and prompt action for some of the most urgent and complicated front-end projects. They have helped us with some very tricky development and have a solid understanding of matching business requirements with good tech design. We have a very messy and complicated site – and they’ve helped us streamline our user experience. In addition to the actual development, the account management service is incredibly professional and prompt, a huge asset when you are working on urgent and difficult projects.

SARAH PEARCE, Founder and CEO of Travelshoot

Who We Work With

Let’s Work Together

Drop us a line to book a free consultation on your website. You will hear from us within 24 hours.

Find Us.

50 Miller Street
North Sydney
2060 NSW

Call Us.