Ready to own your
Digital Playground
We’re a boutique Sydney-based agency specialising in full-suite, bespoke web development, app development and eCommerce solutions.
Who we are
The Playtime Group was established in Sydney in 2012, driven by Director Ivo Kolinsky’s deep expertise in software engineering and solutions architecture.
Specialising in complex and custom development, the agency excels in architecting comprehensive software solutions, developing sophisticated mobile applications, and providing tailored services for both ecommerce and not-for-profit sectors.
The Playtime Group’s portfolio includes notable projects for organisations such as Charitabl, Barnabas, KCC One, and the RFS, in addition to serving some of Australia’s largest retailers like Carpet Court, Bed, Bath N’ Table, and General Pants, as well as numerous small-to-medium independent businesses.
With a commitment to integrity, transparency, and a passion for delivering exceptional service and products, The Playtime Group continues to thrive by turning ambitious ideas into reality.
Guided by values of innovation, excellence, and customer-centricity, The Playtime team is committed to delivering high-quality, bespoke solutions with integrity and transparency.
Our Core Values
Our core values anchor and guide us, ensuring every decision reflects our key principles.
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Quality
We deliver high quality code, design and functionality in every project.
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Innovation
We take an innovative and creative approach to problem-solving and challenges.
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Transparency
We foster trust with our clients by providing clear and honest communication.
Our Services
Web, app, software development
We build custom platforms that empower our clients. From ecommerce sites to mobile apps, we deliver tailored, complex solutions that are scalable and robust.
Our ongoing maintenance ensures your platform stays Flawless.
Digital transformation and integrations
We drive your digital transformation by integrating cutting-edge tech with your current systems.
Whether automating processes or enhancing digital capabilities, we help your business evolve efficiently at every step.
Solutions architecture
Our solutions architecture ensures your digital strategy is solid and scalable.
We design future-proof systems that align with your goals, crafting solutions that not only meet technical needs but propel your vision forward.
AI implementation
Our team of AI specialists can either integrate your existing AI tools or develop entirely custom solutions from the ground up using the most advanced AI technology available.
Our Approach
We live and breathe a ‘client-first’ approach, driven by your best interests, not our own. By offering a full-suite of specialised digital services, Playtime works as an extension of your in-house team to offer more than just ‘tech support’.
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Strategy
Laying the right foundations is key to success.Before we begin, we want to understand your business goals and priorities. We don’t just follow trends; we develop and implement the right digital tools to fit your needs.
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Planning
Once we define your business needs, we collaborate openly and transparently to set the project scope and implementation plan. We write clearly defined project goals, approach, timeline, and budget.
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Implementation
We approach our work with an Agile project methodology. We take you on every step of the way throughout implementation, to ensure milestones and outcomes are aligned and achieved.
Our clients
The Playtime Group proudly services some of Australia’s biggest retailers, including Carpet Court, Bed, Bath N’ Table, General Pants, and other small-to-medium, independent businesses.
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Certified partners in the realm of eCommerce, specialising in Shopify, Magento and BigCommerce platforms. Our expertise ensures seamless integration, customization, and optimisation, empowering businesses to thrive in the competitive digital marketplace.
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Kind words from our clients
We believe the best way to show off what our agency can do is through the great feedback from our happy clients. We've got plenty of testimonials from customers who are thrilled with the services we've delivered.
Playtime has exceeded our expectations at Carpet Court. Their technical expertise, excellent customer service and highly responsive team has helped us achieve great outcomes.
Carpet Court AustraliaRod Walker
ChairmanI have collaborated with Playtime Group for over 5 years, and it has always been a pleasure. Projects are consistently delivered on time and within budget. The team possesses an excellent understanding of how to achieve ROI for the site, with their work significantly boosting SEO and conversion rates.
Alley GroupJustin Grossbard
Managing Director of Earned MediaI was new to launching my brand online, and Playtime Group came highly recommended. They delivered a fully considered solution for teysha.com.au, introduced e-commerce features I hadn’t known about and made the entire process - from setup to training feel manageable. Their smart use of AI models solved the sensitive challenge of representing my brand without the use of child models. Customer response to the site has been excellent.
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