The problem it solves

When eligibility, pricing or options are complex, most sites just say "get in touch." People don't realise what applies to them, so they hesitate or drop off.

How it works

The visitor answers five to seven plain-language questions. They then get a personal summary: the likely pathway, the steps ahead, and what to prepare. It can be emailed, printed or read aloud, and they can jump straight into the assistant or an enquiry from there.