Your Trusted eCommerce Agency

The Playtime Group was established in Sydney, Australia in 2012. With a strong background in software engineering, Director Ivo Kolinsky set to create a boutique website development agency that cateredspecifically to the Ecommerce industry. His values for the business were simple – provide the best service and best product with integrity, transparency, open communication and have fun while doing it. Our in-house Australia based Magento development experts can produce a quality eCommerce solution for your business.

Talk the Talk, Walk the Walk

Australian retail is going through the tough time. Navigation through the storm has been never that difficult. We know that the tide turns on crisis for those who welcome changes and be adaptive.

Playtime’s in-house eCommerce consultants are the entrepreneurs who were in the field. They have established successful business and gone through the full business cycle. Let talk the talk and walk the walk. 

Instead of proceeding with a complete makeover, we advocate making quick wins through easily-managed changes.

Introducing Rebecca Lau Marsh

Rebecca Lau Marsh has created two disruptive businesses in the e-commerce and fashion industries. Also, she is one of a few to have lived through the entrepreneur business cycle from startup to exit.

In 2007, she started one of Australia’s first women’s e-commerce sites. Subsequently, it was featured in various TV, magazine, newspaper and online interviews applauding her entrepreneurial success. In late 2011, after seeing an opportunity to disrupt the bridal and occasion-wear market, Rebecca started her second e-commerce business. As a result, the business grew rapidly. In mid-2015, after the business reported a 100% revenue increase, Rebecca successfully sold her White Runway business to publicly listed company The PAS Group.

Rebecca has over 13 years experience in the ever-changing world of e-commerce. With a hands-on approach to all aspects of digital marketing, brand strategy and business development with a knack for inspiring, leading and energizing teams, Rebecca can help your business with:

Online conversion strategies;
In-depth analysis and review of Google Analytics;
CX insight and tracking tools;
Improved efficiency in your eCommerce operations;
New eCommerce frameworks;
Quick execution of developed strategies.



eCommerce Consulting

Our unique eCommerce Consulting services will help you to identify customer journey combined on what does and doesn’t work. We deliver you an Ecommerce experience designed around results.

Your Ecommerce store will feature the very latest in modern design and packed with marketing features to increase traffic, improve conversions and generate ROI.


We respond within 12 hours.